![]() In this week’s column I want to take a look at how Nintendo Power was presented so that it was fun to read, built up a community, and managed to promote the company’s games without sounding like a spammy advertisement. Nintendo Power was a genius package of marketing and there is so much that we indie game developers can learn from it. The most wonderful thing about it though was that I (and millions of other kids of my generation) loved reading it. Now that I am an adult who is creating and marketing my own games, I can see that Nintendo Power was actually a marketing tool. If you were not so fortunate to have a subscription you can check out the first issue here to get a pretty good taste of what it was like ![]() The monthly magazine was filled with maps, comics, cheat codes, previews and even high-scores submitted by players. It was distributed in the US and Canada from 1988 until 2012. Nintendo Power was Nintendo of America’s internally-produced, official magazine.
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